Buell Motorcycles was founded by ex-Harley Davidson engineer Eric Buell in Wisconsin, USA in 1983. They produced sportbikes that were initially powered by Harley Davidson v-twin engines. Later when Harley-Davidson sold their interest in the brand the US v-twins were replaced with Austrian made Rotax engines.
Buell motorcycles are attributed with developing several innovations in motorcycle design including the perimeter floating disc brake, a fuel in frame chassis, storing oil in the swingarm and computer controlled exhaust routing for maximized torque. Their design philosophy was to create motorcycles that focused on superior handling, comfort, ease of maintenance and ‘real-world performance’.