Operating out of Esmoriz, Portugal, custom bike builder Rua Machines take inspiration from childhood memories, and how they change from generation to generation. Founded by fashion designer Armando Fontes and commercial director Victor Rocha, the essence of Rua Machines is a shared deep passion for motorcycles and the drive to create something different, to infuse motorcycles with a new lifestyle in the world of customizing.
Their most famous example is the Yamaha 700GT. Rua Machines dove into Yamaha’s history for inspiration, finding images of the YR-2 and YR-3 scramblers from the 1960s. Keeping the vintage bikes in mind and embracing Yamaha’s ‘Dark Side of Japan’ concept, they produced the retro futuristic 700GT.