Deus ex Machina came on the scene around about the same time I set up Return of the Cafe Racers back in 2006. The first thing that struck me about Deus was the bold statement “We love the skids” on the homepage of their original website that was accompanied by an animation of a dirt track racer in an endless side drift complete with flying dirt and sound effects….I was hooked.
Since then Deus have come a loooooong way. They now have stores in Sydney – Australia, Bali – Indonesia and Venice Beach – USA (coming soon). Their product range has expanded from custom motorcycles to a full clothing range, books and artwork, surf lifestyle products and pedal powered two wheelers. They are recognised around the world for their style of custom motorbike building and they have helped spawn a new generation of custom motorcycle builders whose design aesthetic is just as important to them as how their bikes perform.
Every great brand needs a great website and although the Deus site was tidy it just wasn’t quite cutting it. So you can imagine how happy I was to see today that my favorite brands website has been updated! The new site is clean, easy to use and best of all features plenty of BIG photos of their beautiful custom motorcycles for you to drool over. You can grab some of their great gear from the Deus online store or follow them on their Blog.