The marketing crew at Norton has it all sussed back in the day.
Find a hot blonde model (preferably one who doesn’t mind showing a bit of skin), frame her up with one of your latest model motorcycles, add some witty copywriting seeded with plenty of innuendo and you’ve got yourself a winning ad campaign!
Best of all years later nothing seems to have changed! I actually find this ad quite hard to look at. My brain can’t figure out where to focus it’s attention.