Geoff Baldwin Return of the Cafe Racers


About Return of the Cafe Racers

Launched in 2006 Return of the Cafe Racers is one of the internet’s longest-running cafe racer and custom motorcycle websites. With a social media following in excess of 700,000, it is also one of the biggest, reaching a massive global audience.

About the founder

My name is Geoff Baldwin. I’m the founder of Return of the Cafe Racers and that’s me on my Kawasaki W650 Cafe Racer, the bike that started it all. Back in 2005, I had heard about cafe racers but there wasn’t a lot of information online. So, I took it upon myself to start documenting the cafe racer scene and launched this website. Since then cafe racers have become one of the most popular trends in motorcycle customization. I’m an avid motorcycle rider, builder, and blogger.

Return of the Cafe Racers is now part of A07 Online Media, a collection of passionate communities online. If you are looking to reach passionate motorcycle fans then feel free to reach out about partnership opportunities. If you want to work with us or just chat about riding, don’t be shy and fill out our contact us form.

What is a cafe racer?

Cafe Racers are a style of custom motorcycle that emerged in England in the 1950s. They were built by riders who wanted to recreate race bikes that were unavailable to the public. Riders would strip down factory bikes and make speed and handling focused modifications.

Cafe Racers were typically ridden by Rockers or “Ton-Up Boys”. They could often be seen congregating at transport cafes close to Britain’s arterial highways. The cafes were often used as a starting/finishing point for illegal street races.

Today the cafe racer style remains true and many manufacturers now produce off-the-shelf cafe racers.

If I was to sum up what Return of the Café Racers is all about…

This website is a look at the new breed of Cafe Racer motorcycles hitting the streets. It showcases the workshops, brands, and people that are shaping the future of this scene. I publish regular features on cafe racer builds, new motorcycle and riding gear reviews and stories designed to help enthusiasts complete their custom motorcycle projects.

How to get all the latest news…

To stay up to date with the latest posts you can register for the newsletter, like the facebook page, subscribe to RSS or even follow us on Instagram.

Get in touch

Since we spend most of my waking life either in front of a computer or on my motorcycle, email is the best way to contact us. Use the contact form to drop us a line.